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You might imagine that the crash in global economies would mean spa treatments were not so much of a priority for lots of people. You might be under the impression that because everyone is watching what they spend very closely, there would be no room for loose spending on sheer luxuries. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. This was backed up by the staggering statistic that as a whole, health spa visits increased by 18% last year on the previous year figures. But how can this be?

ISPA has said that spas will survive simply because they are adaptable and are able to offer people what they think they want depending on the current climate. This basically means that when people are happy and have a lot of disposable income, spas can offer treatments and packages marketed as things people can reward themselves with. They offer luxury manicures and indulgent body wraps, playing very much on the theme of ‘why not? You deserve it’.However, the same offerings would not go down well in a recession. People would not buy into the idea of treating themselves or spending money of luxuries they do not need. It is therefore necessary for spas to make some changes to what they seem to be offering.

When people are suffering from stress or financial worries the spas can offer the perfect remedy. A full body massage is usually the first thing they push, along with the suggestion that it will remove all the tension from your body and get you back on your feet again. Instead of pampering facials, you can now get a energising exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing

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